Meet Our CEO

Chen has over 20 years of hands-on experience in the microneedling industry and is recognized in China as a pioneer in transforming professional skincare technology into a convenient solution.

From early product development to building a globally recognized brand, his vision has always been clear: to provide customers with access to professional, safe and effective microneedling aesthetic skincare device.

Underscoring a commitment to innovation and integrity, he has founded renowned brands such as Dr. Pen, now trusted by professional aestheticians and skincare enthusiasts in over 100 countries. Each product reflects his unwavering commitment to quality, safety, and customer confidence.

Guihua Chan, Byall CEO

Our Story

  • 2008 — Develop and launch the project of derma roller MTS 192.
  • 2010 — Created independent derma roller brand “DRS”.
  • 2014 — Create electric microneedling pen brand “Dr Pen”.
  • 2015 — Launch high-end derma pen “A6” & gained related patents..
  • 2016 — Creat electric permanent makeup device brand “Artmex”.
  • 2018 — Gained the M-grade certificate ISO 13485 & FDA.
  • 2019 — Launched “Hydra Pen” brand and “H2” electric pen.
  • 2021 — Created the Ice roller brand “Soicy”.
  • 2022 — Launched multiple new products under new brand “bio roller” & “bio needle”.
  • 2023 — Creat new brand “Bio pen”.
  • 2024 — Launch new product A20、H5、HN30、M7S.
  • Now — Continuous research and development and technological upgrades lead the global beauty industry innovation.

What We Do Best

We specialize in microneedling skincare pen technology — combining science, safety and aesthetics to deliver trusted skincare solutions.
Expert R&D team with over 17 years of experience.
International safety certifications including CE, ISO and relevant quality standards.
Partnership with professional aestheticians and distributors worldwide.
Commitment to transparency, user education and continuous innovation.

Press & Awards

Our brands and innovations have been featured in respected international beauty and lifestyle publications, receiving positive attention from professionals across the industry.
Our products have been featured and positively reviewed by multiple reputable beauty publications.
Received recognition for design innovation at international beauty exhibitions.

Contact Us

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